5 Steps Toward Sustainable Change

This is a very busy time of year for many of us.  In the United States, we celebrated Thanksgiving last week, which means Christmas is just around the corner.

For many of you in business, that can also mean another thing.

It is performance review time.

This is the time when you will sit down with your supervisor and go over the goals you set for the year and measure your performance against those standards. That is how it is supposed to work in theory.

For over-achievers, this can also be a very anxious time. Most of us who work in organizations get up every morning and our self-created goal is to do the very best we can every day. Sometimes what we are supposed to do is very ambiguous. For example, we are doing updates on an hourly basis, when the report is only due weekly.

I am confident that most of you show up wanting to do the very best that you can with the time you have available, no matter what your individual circumstance. You feel like you have exceeded your goals and far surpassed expectations. Yet you will sit down with your supervisor at some point and discover only a percentage of us can get that top performance ranking in any given year.  The rules of statistics say that most of us will grade out on a bell curve to just an average performance rating, even though we feel you deserve more recognition.

We might get a little defensive or deaf to the supervisor’s message. I want you to think proactively, “What can I change to achieve recognition as a top performer next year?”

Maybe you need to add a skill to your toolbox. Maybe you need to be more assertive with your peers or show a little more empathy with your direct reports. Whatever the case, for most of you the real question you must answer is “How to sustain the change you want to make?”

The issue of sustaining change is not a new concept. Kurt Lewen observed in the 1940s that making a change was often very short-lived. It's like drinking an energy drink. Sure, you are moving faster or have more focus, but so often, once the caffeine is out of your system, the energy level decreases back to its original level. Lewen noted that something more was needed than a shot-in-the-arm type of boost. Sure, changes can be made in the short term, but how do you translate that change to sustained higher performance?

5 Steps Toward Sustainable Change

  1. Create a long-term value proposition.

    The coaching client has to see relevant long-term value in making any change that has been identified. Focusing on a value proposition will often cause the client to wrestle with their own belief system. Without changing what the person believes to be true, old behavioral habits may return. For a health example, it may take me ten years to realize that currently overeating or eating the wrong foods was bad for me. It is too easy to succumb to temptation if you are only focused on getting your short-term needs met.

  2. Experiment with new behaviors to find a fit.

    So often I hear coaches talk about practicing new behaviors before they even know if the new behavior will work or not. I like for my clients to experiment with several options to see what will work for them. The fear I have is if this step is skipped then we could end up practicing the wrong behavior and have to go through the process of unlearning and relearning. For my health example above, I had to experiment with reducing the size of my protein choice at dinner, giving up a snack before bed, working out an extra day a week, and eliminating fried foods. I played with all of these and finally decided I wanted to reduce my protein size at dinner. I went from eating an entire chicken breast to only eating a portion size equal to the size of my fist.

  3. Practice the new behavior in a number of contexts.

    Then, I practiced this new behavior. When my wife and I grill now, we split a chicken breast. When I go out to eat I ask for smaller sizes. When I travel I am no longer ordering the largest meal on the menu because I forgot to have an afternoon snack. To gain sustainability it is important to practice the new behavior across contexts. For instance, one of my clients had to practice not interrupting his boss, his peers, and his direct reports. He had to practice not interrupting during presentations, one-on-ones, and on conference calls.

  4. Identify relational feedback loops.

    No change can happen in isolation. We all need constant feedback. We need safe places to see if people notice the changes we are making. This is where it can help to share your development goals across a broad number of relationships. This constant feedback loop is critical to making that new behavior a sticky habit. My client would ask his direct reports during one-on-one meetings, "My goal is not to interrupt you and finish your sentences during our meeting today. If I do this would you please get up and put a tick mark on my whiteboard?” Feedback is a gift, all the way through the development process.

  5. Celebrate the noted change.

    Let the dopamine in your brain flow. You have worked long and hard to gain this change, maybe somewhere between 2 and 3 months at a minimum. Celebrate. Why not let the good feeling of accomplishment and a job well-done flow through to those who have been with you on your development journey?

Do you have other coaching sustainability tips? Why not leave a comment or share an experience below?