"I don't get it, Scott," my client said, clearly frustrated. "I feel like I’ve done everything right – built the case, created the timeline, communicated the vision. Why is everyone still pushing back?" As we dug deeper into her team's resistance, it became clear that what seemed like opposition was actually something far more valuable: her team was trying to tell her something important, and it was time to start listening.
This conversation sparked a realization for me. What if we've been thinking about resistance all wrong? Instead of seeing it as an obstacle to overcome, what if we saw it as valuable data about our organization's health, culture, and readiness?
Reading Between the Lines
Think about the last time you encountered strong resistance to change. If you're like most leaders, your instinct was probably to push harder, communicate more clearly, or double down on your efforts to gain buy-in. But here's what I've learned from working with hundreds of leaders: Resistance often carries critical intelligence about our blind spots.
A classic example of this plays out in technology implementations. When one company rolled out a new project management system, resistance surfaced immediately. But something interesting happened when leadership stepped back to understand why. The pushback wasn't about the change itself – it revealed critical workflow dependencies that the new system hadn't considered. By taking these concerns seriously, the company ended up with a stronger solution than their original plan. What started as resistance became the blueprint for success.
The Language of Resistance
The key to leveraging resistance lies in understanding its language. When team members say "This won't work," they're often really saying "I see potential problems you might have missed." When they say "We're not ready," they might mean "There are crucial prerequisites we need to address first."
Organizations that integrate structured feedback channels during periods of major change can often gain vital insights that a purely top-down approach might miss. Rather than focusing solely on overcoming resistance, regular feedback sessions and open communication pathways allow team members to raise concerns and share unique perspectives. This approach fosters stronger, more adaptive solutions that better meet operational demands and preemptively address potential challenges.
Turning Resistance into Results
The most successful change initiatives share a common thread: they treat resistance as a resource rather than a roadblock. Here's how to put this principle into practice:
Start by asking different questions.
Instead of "How do we overcome this resistance?" ask "What is this resistance trying to tell us?" This shift in perspective often reveals legitimate concerns about processes, safety, or customer impact that need to be addressed for successful implementation.Create dedicated channels for constructive feedback.
When people have clear, safe ways to voice concerns, they often surface valuable insights about workflows, customer needs, and operational gaps. These perspectives can strengthen the original plan and prevent potential problems.Look for patterns in the pushback.
When resistance clusters around specific aspects of a change, it usually points to important issues that need attention. These patterns often highlight gaps in processes, overlooked dependencies, or critical workflow requirements. Addressing these concerns leads to more effective solutions, stronger outcomes, and greater organizational success.
The Leadership Challenge
Your role as a leader isn't to eliminate resistance – it's to translate it into actionable intelligence. This requires a fundamental shift in how we view pushback.
The key lies not in pushing harder, but in listening deeper. When we treat resistance as intelligence rather than interference, we often end up with better solutions than we started with.
The next time you face resistance to change, pause before pushing back. Ask yourself: What might this resistance be trying to tell me? What valuable insights might I miss if I simply try to overcome it? The answers might surprise you – and they'll almost certainly lead to better outcomes.